Selling Your Home

When you have made the decision to put your home on the market it is important to make sure you have a quality agent represent you from beginning to end. In today’s world exposure is vital. Just inputting stats about your home in the Multiple Listing Service (MLS) is just not enough, even in a seller’s market.

I have the experience necessary and the tools needed to get your house its maximum exposure. And when staged and priced right you will get the full value of your home! And if you’re thinking you can get more bang for your buck to sell your home on your own by saving the real estate commission, studies have shown the opposite. The typical for sale by owner sells for much less than one sold by an agent.

With my connections with agents in the local real estate community, I have a vast network of buyers and sellers. You also get step-by-step assistance in selling your home for the highest possible price and under the best terms. With my expert knowledge of the area, I know how to market your property and who to market it to.

Getting Started

The first time we meet, we will discuss what your selling objectives are. This is a good time to ask questions, and I will give you an idea of what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations. I will provide you with a complete Comparative Marketing Analysis (CMA) for your property.

You’re ready to Sell Your Home

Once you decide you are ready, we will review and sign a standard Listing Agreement. We will also complete all of the mandatory disclosure forms. I will arrange for any necessary inspections.

Preparing Home/Property

Before putting your home on the market, we want to ensure it is most attractive to potential buyers. Knowing how to showcase and accentuate the best features of your home, without incurring an unnecessary expense, is at the core of what I do. I will provide you with a detailed Home Preparation Consultation and a Selling Tips Sheet. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and making your property feel welcoming to potential buyers. If staging is necessary, I will share some options based on your property.

Determining List Price

Pricing your home competitively, at the start, will create more activity among brokers and buyers and lead to a more successful sale. Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity.

Marketing Your Home

Understanding where buyers come from allows me to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts is key to a successful sale. My maximum exposure marketing plan includes: Comprehensive Internet marketing through our site,,,, and dozens of others. As a premier agent, I have the ability to get you exposure to generate buzz before it is even on the market. Internet marketing, however, will not be my sole resource. Your home will be marketed through public open houses & brokers tours, yard signage, and property feature sheet; sales agent network, and much more. I will remain in constant communication with you and give you progress reports on showings and all activity.

Processing the Sale & Closing

The complexities of processing transactional documents will be made very easy for you through my continuous guidance and communication. I will review all offers and terms of each offer with you and negotiate on your behalf so that you obtain the highest possible price for your home while limiting your exposure and protecting your best interests. Once your home is in escrow I will prepare all seller required disclosures and reports. Make sure all contingencies and repair requests are removed in a timely manner per the contract. Communication between us is imperative and I can assure you that you will be informed every step of the way.

Close of Escrow

Congratulations, you have now sold your home! I will provide you with helpful moving hints and also be there to answer any questions. I am always available to help you should a question arise after the close of escrow and I want to ensure that you are 100% satisfied. I recognize that not every home is alike and I promote based upon each of its strengths. I create a marketing plan that is catered to every home that lists with me. Nothing is ever monotonous in this business and making sure you have an experienced agent during this process to protect your best interests helps you obtain your goal in selling your home!